Play To Win Podcast EP30 Michelle Schubnel: R.I.C.H. By Design! Structuring Your Business For Optimal Impact, Freedom & Income

EP30 Michelle Schubnel: R.I.C.H. By Design! Structuring Your Business For Optimal Impact, Freedom & Income.


In this episode, Yvonne and Michelle discuss:

  • Living your best life and creating your business to do so.
  • Being a personal trainer for someone’s life.
  • Simplifying your biz structure with the Coach and Grow R.I.C.H. System.
  • Avoiding burnout using the leverage & sustainability of the Group Coaching Success System.
  • The power of a well-designed coaching group and how to design it.



Key Takeaways:

  • Your perfect ideal clients will be naturally attracted to you when you are yourself.
  • You can’t afford NOT to invest in educational opportunities to grow yourself and your business.
  • Most clients will get better results in a group program than just working one-on-one.
  • It all starts with designing your irresistible group.
  • Do target market research. It is the gold. It enables you to understand and identify the problems that are keeping your ideal clients up at night.


“A lot of entrepreneurs and professionals bring a real coach like approach to their work. All of us can think of ourselves as coaches to our clients, even if you don’t necessarily call yourself a coach or you’ve been formally trained as a coach.”  Michelle Schubnel



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About Michelle Schubnel: Since 2002, Michelle Schubnel and her team have helped thousands of coaches worldwide attract great clients and create lucrative, leveraged and rewarding businesses with her Coach & Grow R.I.C.H. and Group Coaching Success programs.

Prior to becoming a coach, Michelle was a software sales and marketing professional, who successfully closed multi-million-dollar software logistics management contracts with clients in South America, Europe, Asia, and the USA. Even though she was an integral part of a growing software start-up, she knew in her heart that she was meant to make a bigger difference, so she set her sights on blazing her own trail as a coach, business owner and entrepreneur.

Since then, Michelle has generated millions of dollars in her business by providing top notch training, coaching and mentoring programs that deliver real results for her clients and customers.

Michelle believes that if you are going to create your own business, you should design it so that you have fun and live your best life… and let me tell you, Michelle walks her talk! She can often be found enjoying long ski weekends at Lake Tahoe, shaking her booty at concerts and music festivals, traveling to the East Coast to visit family, cheering on the New York Yankees and enjoying an active Northern California lifestyle with her husband.

She takes a stand for her clients to create true business success – the kind of success that places equal emphasis on their quality life and the bottom line of their balance sheet. Best of all, countless coaches have already done so – thanks to Michelle’s expert coaching and training.


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I’m so grateful to begin this amazing journey with you… I would really LOVE to connect with you as my listener I would LOVE to know WHO YOU ARE, what topics are most relevant for you and who you would LIKE me to interview!

So, I’m personally inviting YOU to CLICK HERE to check out the Optimal Life Playground and ALL the other ways we can get & stay connected!


Yvonne L Larson