In this episode, Yvonne and Jeff discuss:

  • What net effect is and the unicorn that The Rock and Selena Gomez use and we can use too.
  • How his music career provided a great foundation for where he is today.
  •  Getting comfortable with who you are and what you’ve done.
  •  The economic benefit of empathy.
  • The Social Media 10 Explosion Training Guide and Program



Key Takeaways:

  • The Law of Reverse Effort (aka the Backwards Law) – the harder you try to do something, the less proficient you are at that thing. If you want to excel at something, you have to not try so hard.
  • Let people see who you really are, not just the perfect parts.
  • When you engage with people at a level of genuine advocacy, there is an incredible multiplier effect in all of your life.
  • Financial success is not the end all be all. The number one driver of human existence is belonging.
  • S.Y.S.T.E.M. – Save YourSelf Time Energy and Money



“A lot of times we don’t learn the lesson because the implications are too inconvenient for us” — Jeff Lerner


Resources For Vitality Nation:

Get the Guide at


About Jeff Lerner:

Author, speaker, musician, serial entrepreneur…  Jeff spent most of his 20s paying his way through school as a jazz piano player in his hometown of Houston, Tx.  Working up to 9 “gigs” per week for 10 years he graduated Magna Cum Laude from the University of Houston with a major in Music Composition and a minor in Finance.  Realizing that the life of a musician was a hard road but that he loved the freedom of being self-employed he used what little time he had between school and playing music attempting to start businesses with little success.


In 2008, after 7 failures including a restaurant franchise that left him with ruined credit and over $400,000 in debt at age 29, he finally found his calling with online marketing.


In the decade that followed Jeff not only paid off his debt but has started numerous successful companies including an Inc 5000 Digital Agency, an online education company, a consulting company, a real estate company, and a private coaching business.


Jeff is also married and an active father to 4 children who works out, reads, and plays the piano 6 days a week.




Connect with Jeff Lerner:

Instagram: @jefflernerdaily

Facebook: @jefflernerofficial

YouTube: @schoolofawesome

Get the Guide at



Connect with Yvonne L. Larson:


I’m so grateful to begin this amazing journey with you… I would really LOVE to connect with you as my listener I would LOVE to know WHO YOU ARE, what topics are most relevant for you and who you would LIKE me to interview!


So, I’m personally inviting YOU to join our virtual Optimal Life Playground by becoming part of Vitality Nation for more awesomeness! I encourage you to share your comments, questions, and requests in the private FB group to PLAY, CREATE, and THRIVE with other Entrepreneurs just like you! Click this link to our FACEBOOK group Vitality Nation: Play to Win!


If YOU are an expert in something that is alignment with the Play To Win Podcast and would like to be a guest on the show, please reach out to me, so we can see what we can co-create!


If you are interested in booking me for speaking engagements, for a consultation about my 1-on-1 or group coaching programs, or for a healing bodywork session, please visit the WEBSITE or EMAIL me at


If you are visiting or live in LA I would love to MEET you at our Local LA MeetUp: Play To Win Meetup!  


If you would like to show your support for this podcast with a contribution please visit our Vitality Nation PATREON page.



About Yvonne L. Larson:


As the host of the Play To Win Podcast, Yvonne L Larson is the Visionary Catalyst for Entrepreneurs to discover… HOW TO MASTER THE ART OF FULFILLMENT!


Referred to as a healer by her clients, Yvonne Larson is renowned worldwide for her unique blend of performance-based bodywork with intuitive coaching that eliminates emotional restrictions for her clients.


She’s an expert in clearing Entrepreneurs from exhaustion, overwhelm, and isolation to healing so they live their optimal life. Yvonne is certified in Emotional Release, Reiki, Massage, Neuro-Linguistic Programming, Life and Executive Coaching.


She runs Vitality Nation, a global online community where entrepreneurs successfully navigate critical conversations in order to play, create, and thrive. She has been a Neck-Work massage therapist for over 20 years. Her clients have been everyday people, as well as GoDaddy, DWTS, Dizzy Feet Foundation, A-List producers/directors/actors, and professional athletes.


Yvonne has achieved distinctions as a Master Certification Life Coach, Master Certification Business Coach, Master Certification NLP Practitioner, Master Certification Time Dynamics Practitioner, Certified Reiki Practitioner, Certified Yoga Instructor and a licensed Massage Therapist. She is a top ten Amazon bestselling co-author of the book “Navigating Entrepreneurship.”


Believing in being vital, Yvonne has experienced accelerated free-fall skydiving, walked on fire, eaten fire, and done board breaks.